Advertise or die! No, really.

Why do most people make marketing so complicated? It's probably because they don't start by answering the single most important sellers question.. If you can answer this you'll be able to outsell you competition by a factor of 10!
What is it? Now don't roll your eyes when I say this.. but, the most important question to answer is simply, "What am I selling"? Believe it or not, your competition has probably never bothered to come up with a clear answer to this.. have you?
Take for example a plumber - let's call him Bob. Bob owns Big Bob's Plumbing. If Bob were like most people he would say "What am I selling? That's a dumb question. I do plumbing.".. Ah but Bob isn't like most people. He knows that most people only call him when it's an emergency- maybe they have a clogged sink that no chemical will fix. The people are starting to panic! "We just put in new hard wood floors and I'm afraid they will be ruined", they say.
If good ol' Bob took the time to stand back and look at his customer base he would notice most folks were not so interested in getting a plumber as they were in getting the problem fixed. Every time he unclogged a customer's drains they were happy and relieved that their problem was fixed. That's why Big Bob's Plumbing doesn't sell plumbing, but peace of mind. That's right, Bob is selling a feeling not a service or product.
When you realize what makes your product or service stand out from the rest, what makes it unique, you will be light years ahead of your competition. And marketing will be a breeze.

Now, I've done this long enough to know that for most of us it's hard to stand far enough back from our own company and see the advantage of what the company does. That's where Ambit Design comes in. We know how to help you find something I like to call your USP (Unique Selling Proposition). Once we've found your USP I can help you determine what avenues of advertising to take. Whether it's online marketing, billboards, flyers, or just business cards I can help you make the right decisions in advertising.

Plus, I've partnered with some of the greatest marketing research companies, and people in the world. It's really amazing what you can do when you have a network of individuals who specialize in this type of research. We also use Google and Yahoo for online marketing tools. This gives me a real world, and up to the minute view of what people are really spending their money on.

Think maybe you'd like to give us a try? Have a question? Give me a call today: 260-918-0088