It's hard to imagine a world without logos, they are everywhere! And they are worth big bucks too. Remember the Nike "swoosh" in the 90's? They made millions by putting their logo on shirts, shoes, sun glasses, car windows and just about everything else. Name brand clothes, foods, and medications are bought because of logos while the exact same product is ignored because of general branding. Even companies are bought and sold just for logos. Why? Because logos are a quick identification, a special mark that customers identify with. That is why it's so important for you to have a good quality, high impact logo for your business or product. Without it you are missing out on sales!

I have built logos since my college days. It's one of my favorite projects because as a designer I must take a big message and boil everything down to its most important parts. Then with shape, color and selective text I mold it into a clean, beautiful symbol that speaks to it's viewers. However, I do realize I have a specific style and as an artist it's hard to break away from that style. So, to give my clients the best possible design I have partnered with a number of designers from all around the world. They help with ideas and designs and by utilizing their assistance Ambit Design always develops a better product than I could do on my own.

Now once a company has their logo it's time to start talking about Corporate Identity (CI). So what is CI? Simply put it's the standardizing of text and graphics. It's a set of rules that every person in the organization should follow. By using a CI "rule book" your company will have a consistent look throughout their printing and advertising. It's like taking the logo one step further and making everything you print have a feel that the costumer remembers. If you are serious about making your business grow I recommend developing a Corporate Identity. Ambit Design can help you develop your CI, and produce a look that people will remember for years to come.